Burberry Celebrates Chinese Valentines Day With Love on Repeat Capsule Featuring a New Heart Shaped Logo
Burberryis celebrating everyday romance for Chinese Valentine’s Day (Qixi Festival) with a capsule collection that debuts a new heart shaped logo and a playful reinterpretation of the Burberry Knight, alongside menswear, womenswear and accessories in soft pink and white tones.
“Love, on Repeat” and the heart-shaped logo
For Chinese Valentine’s Day 2026, Burberry has launched the campaign “Love, on Repeat,” described as a celebration of everyday romance inspired by Qixi, the traditional festival of love. The campaign film follows two strangers who meet in a record store, grow closer over three single take scenes, and bond over music using sound and subtle gestures to explore connection rather than grand declarations.
The capsule introduces a new logo created from custom heart shaped lettering, and a playful take on the Burberry Knight where the knight’s shield is reimagined as a heart, embedding the theme of love directly into the brand’s iconography.
Menswear: Clapton hooded jacket and jersey separates For men, the collection includes the Clapton hooded jacket, woven in lightweight nylon, and cotton jersey separates.
The Heart Knight Nylon Clapton Hooded Jacket is cut to an oversized fit and embroidered with Burberry lettering plus hand drawn artwork of the knight holding a heart-shaped shield, aligning outerwear directly with the capsule’s romantic visuals.
Additional mens pieces, such as heart knight hooded jackets in Compact Pink and polo shirt separates, carry the same heart shield artwork and lettered details, offering a casual, street ready way to wear the Qixi motif.
Womenswear: signature bags and dresses in pink and white For women, Burberry reimagines signature bag styles and dresses in seasonal shades of pink and white, creating a softer color story tailored to Qixi and everyday gifting…
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