Burberry Honours 2026 Icon Award Winners Living its Values of Protect, Explore and Inspire

Putting Burberry’s values at the centre The Icon Awards are rooted in Burberry’s three core values, which the brand describes as the behaviours that bring its purpose to life and guide everything from design to decision making.

Protect speaks to how the company supports people and the environment, Explore captures innovation and learning, and Inspire focuses on creativity and positive impact.

Award categories are structured around these values, recognising performance that protects colleagues and communities, explores new ideas and horizons, or inspires others through leadership and creativity.

By tying recognition directly to the values framework, Burberry reinforces the idea that culture is built through everyday actions, not just through campaigns or seasonal collections…