Burberry Opens New Flagship Store In Shanghai

The iconic British luxury brand, Burberry has recently opened a new flagship store in Shanghai, China, located at Plaza 66. This marks the second flagship store to feature Burberry’s new global design concept, which encapsulates the essence of the luxury house. The opening of this store highlights Burberry’s commitment to expanding its presence in the Chinese market, where it officially launched in 2010 and now operates over 65 stores with more than 1,000 employees.

The Shanghai Plaza 66 store was designed in collaboration with renowned architect Vincenzo De Cotiis, who combined brutalist elements with luxurious materials to create a distinctly modern feel. The store features display fixtures and plinths constructed in a variety of textures, from concrete to ceramics to high-gloss finishes. The core colors of the Burberry check – beige, black, white, and red – are explored and developed throughout the store, while the iconic pattern itself is reinterpreted…