Burberry has unveiled a new signature campaign, It’s Always Burberry Weather, marking a return to its storied roots and celebrating over 165 years of heritage. Anchored by Academy Award-winner Olivia Colman, the cinematic campaign—inspired by the unpredictability and romance of British weather—features a series of witty, evocative vignettes that channel both nostalgia and contemporary London life.
Olivia Colman: The Face of a Modern Classic
Burberry’s chief creative officer, Daniel Lee, chose Olivia Colman to capture the essence of everyday London life through four short films directed by John Madden of Shakespeare in Love fame.
“Each film celebrates just a few of the many characters you’ll encounter in London,” Lee explains, with Colman embodying roles from a cricket enthusiast to a fish-and-chip shop worker.
Memories, Makeovers, and Modernity
The campaign leans on classic outerwear—trench, Harrington, quilt, parka, puffer, aviator, duffle—each reworked with a freshness that nods to both tradition and innovation,…
skill and a spirit of adventure. Crafted in Yorkshire from water-resistant cotton gabardine, the Castleford trench coat returns, joined by the Fitzrovia—a new A-line silhouette—and the men’s Chestwood, a relaxed-fit style referencing 1980s Burberry archives.
“Burberry is about protection, functionality and the outdoors,” Daniel Lee, the brand’s chief creative officer, said in a statement. “We are always inspired by our archive and the innovation and creativity of the brand.
The campaign promotes the house’s silhouettes: protective and enduring.” Cinematic London—Locals, Icons, and Playful Nostalgia The campaign weaves Colman’s portraits with international models Amelia Gray, Liu Wen, Lucky Blue Smith, Mona Tougaard, and Tyson Beckford, following the adventures of first-time tourists amid the sights and eccentricities of London.
The shorts are a celebration of the characters you’ll find in London, playing on familiar British iconography with a dry wit and sense of humor…
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