Inside LTKCon 2026: Creator Commerce Expands Its Role in Luxury and Everyday Shopping
At LTKCon, brands like Target and Abercrombie & Fitch showcased innovative strategies for leveraging creator relationships to drive sales and expand their reach.
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Bergdorf Goodman Celebrates 125 Years With a Fifth Avenue Party and Ravyn Lenae Performance
Designers and cultural figures joined Bergdorf Goodman’s 125th anniversary celebration, with in-store installations, a birthday cake and a Ravyn Lenae performance.
Tommy Hilfiger Taps Gigi Hadid for a Plaza Teaser Ahead of Its Spring 2027 Show
Tommy Hilfiger has released a short video featuring Gigi Hadid arriving at The Plaza ahead of its Spring 2027 runway show. The teaser puts the model and the New York hotel at the center of the brand’s invitation to watch the show on September 10, 2026.
NET-A-PORTER Puts Its Fall Winter 2026 Assortment Into a New York Campaign
NET-A-PORTER has introduced a Fall Winter 2026 campaign starring Abby Champion and photographed by Thistle Brown in New York. Launching in line with New York Fashion Week, the campaign organizes the retailer’s seasonal message around the city and its Incredible September concept.
Poshmark Unveils Its Largest Campaign to Creator-Led Resale Discovery
Poshmark is rolling out what it calls its largest integrated campaign, connecting advertising in New York, Los Angeles and Toronto with creator-curated resale discovery. The campaign, “Try Yourself On,” positions secondhand fashion around experimentation and personal style.
ASICS Builds Its Sydney Marathon Activation Around Rise & Shine and Running Rituals
ASICS House Sydney connects the Rise & Shine collection with live storytelling, a limited-edition magazine and an early-morning community run.
Abercrombie Brings Top Creators Together at LTKCon With a Fall Fashion Preview
A welcome party and Abercrombie House connect creator relationships with a physical presentation of the brand and its fall assortment.
Ralph Lauren Turns the US Open Pink for Its Pink Pony Mission
Ralph Lauren connects tournament hospitality, Pink Pony apparel and its cancer-care mission through a coordinated US Open activation.
ZEGNA Makes Generational Legacy Personal With Its FW26 Su Misura Campaign
From one generation to the next, ZEGNA is using its FW26 Su Misura campaign to explore how craftsmanship can give a garment a life that extends far beyond its first wearer. For more than a century, ZEGNA has built its…
Victoria Beckham Opens Its First New York Store With Fashion and Beauty Under One Roof
Victoria Beckham’s SoHo debut brings ready-to-wear, accessories, fragrance and beauty together as the brand builds a direct retail presence in the US.
Tory Burch Connects a Violet Cakes Café and Exclusive Romy Bags at Selfridges
Romy combines a Violet Cakes Airstream café, sculptural handbag display and a Europe-exclusive bag at Selfridges.