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Influencer marketing has become an essential tool for brands looking to connect with potential customers and build a loyal following. By partnering with social media influencers and creating compelling content, brands can reach a wider audience in a more authentic…
New data from Matter Communications reveals customers are making purchases based on influencers who are relatable, original content or provide credible expertise. Only 11% of consumers prefer celebrity influencers – a notable reduction from Matter’s 2020 Influencer Survey (17-22%). And when asked…
Thrasio Holdings, a market-leading next-generation global consumer goods company, today announced the appointment of Pawan Uppuluri as its Chief Technology Officer (CTO). The Amazon veteran comes with 25 years of transformational technology leadership across retail, online marketplace, supply chain, cloud…
Pacsun, a leading youth-oriented specialty retailer, has taken a bold step into the metaverse by partnering with the first-ever virtual influencer, Miquela. This collaboration marked the beginning of an exciting marketing strategy for Pacsun, focusing on the virtual influencer space…
Saks Fifth Avenue is celebrating Fall Fashion with their new campaign featuring the talented Chlöe Bailey as their brand ambassador. Chlöe, an American singer, songwriter, and actress, is best known for being one half of the musical duo Chloe x…
With Lush’s global decision to turn its back on Instagram, Facebook, TikTok and Snapchat in November 2021, the podcast’s first episode What’s Your Algorithm? with Safiya Noble, a professor from the UCLA Center for Critical Internet Inquiry and author of…
Cantù Beauty, a renowned hair care brand based in Dallas, Texas, recently embarked on a journey to rebrand its product packaging and ingredients. This decision was driven by the desire to put consumers first and stay true to their evolving…
North America’s leading embedded commerce solution, has raised a $21 million CAD Series A led by Toronto-based Framework Venture Partners. Bonsai’s vision is to enable checkout across the internet by allowing publishers and retailers to sell to consumers at the…
LTK, formally known as LIKEtoKNOW.it and rewardStyle, reveals most loved products by using influencer metrics. The results are in! Out of millions of products across thousands of retailers, there were a select few that stood out in 2021 for earning…
Nakey, a popular clothing brand known for its unique and eye-catching designs, has recently announced its launch at several major retailers, including Nordstrom, Revolve, Free People, and Urban Outfitters. This exciting expansion will make Nakey’s trendy apparel more accessible to…
With the ringing in of the new year, The Bay is thrilled to ‘re-open’ at Stackt Market with a curated wellness boutique to refresh and kickstart 2022. The technology-driven pop-up shop will continue to utilize its QR technology for customers…