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With Lush’s global decision to turn its back on Instagram, Facebook, TikTok and Snapchat in November 2021, the podcast’s first episode What’s Your Algorithm? with Safiya Noble, a professor from the UCLA Center for Critical Internet Inquiry and author of…
Cantù Beauty, a renowned hair care brand based in Dallas, Texas, recently embarked on a journey to rebrand its product packaging and ingredients. This decision was driven by the desire to put consumers first and stay true to their evolving…
North America’s leading embedded commerce solution, has raised a $21 million CAD Series A led by Toronto-based Framework Venture Partners. Bonsai’s vision is to enable checkout across the internet by allowing publishers and retailers to sell to consumers at the…
LTK, formally known as LIKEtoKNOW.it and rewardStyle, reveals most loved products by using influencer metrics. The results are in! Out of millions of products across thousands of retailers, there were a select few that stood out in 2021 for earning…
Nakey, a popular clothing brand known for its unique and eye-catching designs, has recently announced its launch at several major retailers, including Nordstrom, Revolve, Free People, and Urban Outfitters. This exciting expansion will make Nakey’s trendy apparel more accessible to…
With the ringing in of the new year, The Bay is thrilled to ‘re-open’ at Stackt Market with a curated wellness boutique to refresh and kickstart 2022. The technology-driven pop-up shop will continue to utilize its QR technology for customers…
Ronn Torossian, a renowned American public relations executive and CEO of one of the largest PR firms in the country, has recently released an insightful book excerpt on Louis Vuitton, one of the world’s leading luxury brands. The excerpt is…
SOS, a female-founded creator and operator of interactive vending machines delivering premium products and digital content in public spaces, including Fenway Park, FLA Live Arena, Prudential Center, and Boston Children’s Hospital, has raised $3.4 million in funding. The company is…
In 2021, REVOLVE, a next-generation fashion retailer for Millennial and Generation Z consumers, launched its innovative Brand Ambassador Program. This program marked a significant milestone in the company’s influencer marketing strategy and established a new direction in the social commerce…
LTK, formerly known as rewardStyle and LIKEtoKNOW.it, is a pioneer in the creator economy and the largest global influencer marketing platform. Founded in 2011 by Amber Venz Box and Baxter Box, LTK has grown into a three-sided marketplace catering to…