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TikTok has recently introduced a new feature called “Series,” which allows creators to post exclusive content behind a paywall. This innovative feature enables content creators to monetize their videos by offering premium content to their fans, who can purchase access…
Aritzia, a fast-growing fashion chain, is currently facing a copyright infringement lawsuit filed by Tangle, Inc., a US-based toy company. The lawsuit accuses Aritzia of “improperly displaying unauthorized and illegal sculptures” in its stores and as part of one of…
Pinterest has recently announced the expansion of its Creator Inclusion Fund program, which aims to support creators from underrepresented communities. The program was initially launched in 2021 with a $500,000 fund, and an additional $1.2 million was allocated last year.…
Twitter has announced that it will begin phasing out its legacy verified program and removing the blue checkmarks associated with verified accounts starting on April 1st. The move comes as part of the company’s shift towards its Twitter Blue subscription…
In today’s fast-paced world, customers are increasingly seeking convenience and personalization in their interactions with brands. One way businesses can cater to these preferences is by utilizing SMS marketing, which has proven to be an effective and popular communication channel…
In 2023, TikTok has become a cultural phenomenon in the United States, boasting 150 million monthly active users. The platform has provided brands and retailers with an effective way to reach younger audiences and promote their products. However, concerns about…
Cannibalizing one’s own products is a strategic decision that depends on the specific circumstances and goals of a company. There are both advantages and disadvantages to product cannibalization, and it is essential to weigh these factors carefully before making a…
Reference prices play a crucial role in the decision-making process of consumers and businesses alike. They serve as a benchmark for comparing the value of products and services in the market, helping buyers determine whether a particular price is reasonable…
Consumer adoption categories play a crucial role in understanding how different segments of the market respond to new products or innovations. These categories help businesses tailor their marketing strategies to effectively target and communicate with potential customers. There are five…
Designer brands are increasingly opting for brand extensions instead of creating new private label brands due to several advantages that come with leveraging their existing brand equity. One of the primary reasons is the ease of entry into the market.…