Maison Francis Kurkdjian Exhibition Wins Gold at 2026 Stratégies Event Awards
The fragrance house and ARTER received a Gold award for a Palais de Tokyo exhibition that translated 30 years of Francis Kurkdjian’s work into a cultural experience.
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Zalando Hosts Worn Loud With PUMA, Ray Ban and Sony Music
Zalando used its Brand Experience Hub for Worn Loud, a fashion-and-hip-hop event involving PUMA, Ray-Ban and Sony Music.
Miu Miu Vinyl Club Turns Music Listening Into a Seven-City Retail Experience
Miu Miu’s Vinyl Club pop-ups combine listening stations, record-library design and Fall/Winter shopping across seven physical locations and online channels.
On Brings LightSpray Trials and a Coffee Hub to Berlin Race Week
On brought its LightSpray tour to Berlin with shoe trials, a store installation and a SUCUX Coffee social hub during race week.
PUMA Turns the A$AP Rocky Straycat Launch Into a Racetrack Dinner
An interactive dinner by Outlander Studios translated the PUMA x A$AP Rocky Straycat’s motorsport references into an event with a functioning RC racetrack.
L’Oréal Turns Product Science Into an Immersive Worth It Lab
L'Oréal and Dot Dot Dash created a science-themed Worth It Lab for the Chemist Warehouse Showcase, using an experiential setting to make a familiar brand message tangible.
Campari’s Amer Design Lab Put Design, Food and Mixology in One Paris Event
Campari's three-day Amer Design Lab in Paris brought together designer Garance Vallée, mixologist Margot Lecarpentier and chef Thomas Coupeau.
JISOO Fronts Salomon’s First Global Ambassador Campaign Ahead of October Capsule Drop
Salomon's FW26 IN THE OPEN campaign uses JISOO's first global ambassador appearance to introduce three weather-ready XT silhouettes before an October 7 drop.
Golden Goose Turns Its Rome Kids Store Into a Family Celebration Format
The brand's Rome Kids opening illustrates a new in-store format built around private celebrations, sneaker co-creation and workshops for families.
Valentino Beauty Brings Vendetta Motel Experience to London’s Soho
Valentino Beauty staged a London Vendetta fragrance activation in Soho with an immersive motel setting and brand ambassador Dakota Johnson.
Estée Lauder Takes Glimmer Into New York With Hailee Steinfeld and a Consumer Activation
Estée Lauder celebrated Glimmer in New York with Hailee Steinfeld, then extended the fragrance launch into a two-day consumer activation across the city.