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Cole Haan is launching a global fall campaign that connects celebrity-led films with digital advertising, outdoor placements, retail and a creator program. The September 9 rollout stars Christian Slater and Jenny Slate under the “Comfortable Anywhere” platform.
CELINE and Reebok revisit the Freestyle Lo through lambskin construction and paired brand signatures, bringing an established fitness silhouette into a luxury footwear collaboration.
ASICS House Sydney connects the Rise & Shine collection with live storytelling, a limited-edition magazine and an early-morning community run.
A welcome party and Abercrombie House connect creator relationships with a physical presentation of the brand and its fall assortment.
The October 3 event in Griffith Park combines gravel running, live music and community activities.
Ralph Lauren connects tournament hospitality, Pink Pony apparel and its cancer-care mission through a coordinated US Open activation.
Desigual’s FW26 campaign pairs Vivian Jenna Wilson with the DESI 84 robot character and carries its message into a special-edition T-shirt.
The tennis player joins Golden Goose’s ambassador community in a city-based campaign that connects sport with the brand’s everyday fashion offer.
With outdoor advertising in four cities and a playful visual identity, essie is using its existing shade portfolio to connect accessible nail beauty with luxury-style storytelling.
The Betty Ate Collection translates familiar cake mixes and the red-spoon identity into limited-edition accessories, putting a grocery-aisle redesign into a fashion conversation.
Moncler's New York in Moncler film turns more than two decades of brand history into a launch platform for its largest global flagship, with narration and unreleased music from Alicia Keys.