The Best Beauty Packaging Comes With Demonstration Built In
Vacation, Bubble, Rhode and Starface show how beauty packaging can guide use, create repeatable rituals and make a product easier to understand before the first application.
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Beauty Retail News
Beauty retail news, analysis, and trends covering brands, skincare, cosmetics, fragrance, store openings, and consumer demand.
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The New Edible Beauty Doesn’t Have to Be Eaten
Matcha shows how food and beverage culture is shaping beauty through colour, texture, fragrance and ritual—without creating anything intended to be eaten.
Bath & Body Works Extends Into the Night Toward Men’s Fragrance
Bath & Body Works is using the seven-year durability of Into the Night to support a complementary men’s fragrance and a broader franchise strategy.
MAC Pairs ‘We All Wear MAC’ Campaign With a $38 Skin Tint Stick
MAC’s global campaign connects celebrity and creator visibility with a sheer-coverage complexion product in 20 shades.
Sephora Will Test TikTok-First Beauty Drops in the U.S. Starting September 19
The pilot will feature curated products and interactive content, setting TikTok Shop apart from Sephora's sales channels.
YSL BEAUTY DOES IT AGAIN
The block party that had every cool girl craving an invite.
Kay Beauty Enters Skincare With Two Products as Nykaa Extends the Brand
Kay Beauty enters skincare with Hydra Glaze Essence and Hydra Base Water Crème.
Armani Beauty Takes Dolci Blush to Toronto and Montreal in a Pink Italian Ape Car
Armani Beauty's Dolci Makeup Blush launch featured a vintage Italian Ape car and interactive moments in Toronto and Montreal, highlighting the playful, sweet-inspired identity of the collection.
Boots Refreshes Oxford Retail Park Around Health, Beauty and Wellness
Boots confirms a health, beauty and wellness refresh at Oxford Retail Park.
Armani Beauty Turns Selfridges’ Dolci Blush Preview Into an Interactive Takeover
Armani Beauty’s Selfridges takeover combines a charm station, games and a colour-changing photobooth, giving the retailer’s exclusive Dolci Blush preview an experiential setting.
Aesop Takes Its Fragrance Strategy to Tokyo With ‘Of Scent and Stanza’
Aesop’s Tokyo exhibition pairs fragrance, poetry and Japanese craftsmanship as Unforeseen Aer joins its Fragrant Fables collection, offering a cultural approach to fragrance discovery.