Rituals to Refresh 1,500 Boutiques Across 30 Countries With €40 Million Investment
Rituals is redefining physical retail as a key element of its brand theatre, focusing on a lighter, more premium experience and sustainability.
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Beauty Industry News
Beauty industry news, analysis, and trends covering brands, retail, skincare, cosmetics, fragrance, and consumer demand.
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Beauty’s New Shelf is the AI Chatbox With The Ordinary, CeraVe Sephora and House Brands Capturing 38% of All AI Beauty Citations
Ingredient led and retailer backed brands are now winning beauty’s “AI shelf,” with The Ordinary, CeraVe and Charlotte Tilbury emerging as the most cited names in AI answers to buyer intent skincare and makeup questions. Who dominates AI Citation Share…
Garnier Takes its High Tech Vitamin C Bar From Paris to Toronto and Beyond
The High Tech Vitamin C Bar, launched in Paris, is now a global tour, featuring pop-ups in North America, Europe, Asia Pacific, and Latin America.
The Ordinary Showed How Clinical Research Really Works in Its New London Immersive Experience
Across three days, visitors stepped into a minimalist, lab inspired environment conceived and produced by experiential specialists StudioXAG in collaboration with UNLOCKED.
The Ritz Carlton Welcomes Merit Beauty For Its First Hospitality Partnership Bringing Great Skin Carts Minimalist Martinis and Getaway Travel Kits
This partnership enhances the Ritz Carlton experience with curated beauty services and limited-edition kits.
Between Body Sprays and Fine Fragrance Sol de Janeiro’s Cheiroso 10 and 7 Introduce a New Prestige Body Mist For Men
Cheiroso Cologne Mist, Sol de Janeiro's first men's fragrance, offers an all-over body cologne format that combines elevated scent quality with technology for a premium yet everyday feel.
Urban Outfitters Becomes Yes Day Beautys First US Retail Home Bringing Teen Founded Gen Zalpha Skincare to 60 Stores
Yes Day Beauty, founded by entrepreneur Coco Granderson, will be available in 60 Urban Outfitters stores and online.
AORA México Makes History as Sephoras First Fully Plastic Free Beauty Brand
From spicy lip serums to sustainable packaging, AORA redefine luxury beauty at Sephora with a bold Mexican twist.
LOréal Gathers Global Retail Partners at Château De Bagatelle in Paris For The New Lines of Luxury 2026
The event, held in Paris, redefined luxury beauty by integrating science, sustainability, and tech, positioning L'Oréal as a leader in prestige beauty.
Yatsen Group Invests $100 Million Dollars in R& D as Perfect Diary Enters 300 Sephora China Stores
Yatsen Group is pushing Perfect Diary firmly into the prestige lane with a landmark partnership that brings the brand into around 300 Sephora China stores, backed by heavy R&D investment and proprietary tech driven formulas. Perfect Diary lands in Sephora…
Main Character Energy for Rabanne Invictus as ANOTHER A STORY Turns Pre Game Rituals Into a Two Day Content Takeover
The two-day content takeover, featuring short films and reels, showcases Invictus as an essential part of a victory ecosystem, aligning with Rabanne's broader marketing strategy.