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Mediheal is turning a historic winning streak in South Korea into fresh momentum in the U.S. skincare market, after being named the No. 1 brand in total sales at Olive Young for two consecutive years (2024–2025), ahead of more than…
K Beauty is entering a new scale up phase in prestige retail as Sephora and Olive Young announce a strategic partnership to bring a curated lineup of Korean beauty brands to millions of Sephora shoppers worldwide. Launching this fall, the…
This RB report identifies and ranks the Top 10 Most Mentioned Beauty Brands by Influencers in 2025, based on a custom, dual platform ranking methodology. The analysis synthesizes data on Earned Media Value (EMV) from TikTok and Strategic Presence from…
This RB report identifies and analyzes the top competitors to Rare Beauty, focusing on consumer sentiment, brand alignment, and market overlap. Our analysis, utilizing a proprietary Total Competitive Index (TCI). Fenty Beauty is the primary competitor in the prestige celebrity…
This RB report details the top virtual try-on technologies based on a comprehensive sentiment analysis of users’ responses across social media platforms. The findings indicate strong consumer acceptance of VTO features that deliver high realism, inclusivity, and a seamless user…
Moroccanoil is entering lip care with a new argan oil infused balm that targets hydration, comfort, and a sensorial, lifestyle driven experience for beauty shoppers. The launch strengthens Moroccanoil’s position as an oil infused beauty leader while tapping into demand…
Estée Lauder has named acclaimed British actress Daisy Edgar Jones as its newest Global Brand Ambassador, strengthening the brand’s connection with a younger, cinema-savvy consumer who values storytelling, individuality, and modern luxury beauty. Daisy Edgar-Jones steps into global beauty spotlight…
Osmo and the Institute for In Vitro Sciences (IIVS) have released a first-of-its-kind study showing that AI can accurately assess skin irritation without using animal tests, a step that could save tens of thousands of laboratory animals and speed up…
This RB report analyzes and ranks the top 10 U.S. fashion and beauty brands that have success expanding their operations into the Indian market. The ranking is based on factors such as revenue generation, market penetration, strategic partnerships, and brand…
Estée Lauder Companies is reportedly exploring the sale of Too Faced, Smashbox, and Dr. Jart+ in a single package deal, as the beauty giant continues to reset its portfolio and focus on higher‑growth priorities. The three brands are being quietly…