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Beauty industry news, analysis, and trends covering brands, retail, skincare, cosmetics, fragrance, and consumer demand.
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Rare Beauty by Selena Gomez has carved out a unique niche. Launched in 2020 and inspired by Gomez’s third studio album “Rare,” the brand is celebrated for its inclusive approach to beauty, emphasizing self-expression and mental well-being. Now, Rare Beauty…
OCOA, the luxe curly hair care brand with deep roots in Pennsylvania and Dominican heritage, has made its grand debut at Urban Outfitters just in time for the back-to-school season. Founded with a fierce mission to end hair assimilation, OCOA…
evolvetogether, the personal care brand that creates sustainable, thoughtfully made products designed for every day, announced its retail debut with luxury beauty retailer, Bluemercury. This retail partnership marks a significant step for evolvetogether, transitioning from its direct-to-consumer digital origins to…
Haus Labs by Lady Gaga is set to expand its reach by launching at Sephora within Kohl’s stores across the United States and online at Kohl’s starting today. This collaboration represents a significant milestone for the innovative, clean artistry makeup…
Hey there, future beauty moguls! Navigating the direct-to-consumer (DTC) beauty market in 2025 will be a thrilling journey filled with opportunities and challenges. With the right strategies and a little savvy, you can set your brand apart and achieve incredible…
Troubled by insurmountable challenges, Avon filed for Chapter 11 bankruptcy protection in the US Bankruptcy Court for the District of Delaware. This decision was driven primarily by many talc-related lawsuits, mounting debts, and strategic missteps. Avon faced more than 200…
For beauty brands, forming strategic partnerships with retailers can significantly enhance their reach and impact. Supported by recent insights, examples, and statistics, here are six compelling reasons why beauty brands should consider such collaborations. Rank Benefit Description 1 Market Reach…
In an era where beauty brands constantly seek innovative methods to attract and retain customers, partnering with a retail store is a strategic move that can yield significant benefits. Beauty brands selling in retail must implement strategic tactics to draw…
Curology, the dermatologist-powered, personalized skincare brand, announced a significant expansion in its retail presence through a strategic partnership with Walmart. This move marks another milestone in Curology’s mission to make effective skincare accessible to everyone, following similar launches with Target…
eCommerce is evolving rapidly, with innovations and consumer demands driving exciting new trends. This year, expect to see a surge in personalization through AI and machine learning, offering bespoke skincare solutions tailored to individual needs. Sustainability continues to dominate, with…
The beauty industry continues to evolve, driven by technological advancements and shifting consumer preferences. Beauty eCommerce is at the forefront of these changes, adapting to the demands of a tech-savvy and sustainability-conscious audience. Let’s dive into the most exciting trends…