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TruSkin, a leading plant-powered skincare brand, has announced its first partnership with rising star Kylie Cantrall. This collaboration marks the brand’s first ambassadorship and is set to revolutionize skincare for a new generation. The partnership was born out of mutual…
The award-winning clinical skincare brand, MATTER OF FACT, has announced its first-ever multi-channel retail expansion. The brand’s products, formulated by founder and CEO Paul Baek, are now available on Sephora.com and will be hitting the shelves in 270 Sephora brick-and-mortar…
Protea, a skincare brand founded by Mackenzie Jorns, is on a mission to make skincare more approachable and accessible for all. Born out of her personal struggle with late-stage Lyme disease and the subsequent skin issues she faced, Jorns was…
A brand that stands out in the crowded skincare market, not just for its certified organic products, but also for its commitment to sustainability and environmental protection is Viking Beauty Secrets. Born from the personal experience of its founder who…
Rhyz Inc., a subsidiary of Nu Skin Enterprises Inc., has announced the acquisition of BeautyBio, a leading skincare and beauty device brand. This move is set to strengthen Rhyz’s existing ecosystem of consumer, technology, and manufacturing companies that are focused…
In the realm of organic skincare, there’s a new star ingredient that’s been making waves – Sea Buckthorn. This rare superfruit, hailing from the high altitudes of the northwest Himalayan region, has been used in traditional medicine for centuries and…
Maybelline New York has taken a significant step into the digital makeup world by introducing virtual makeup looks for Microsoft Teams users. This innovative feature is part of a collaboration with Microsoft and aims to revolutionize the way people prepare…
Thrive Natural Care is revolutionizing the skincare industry with its unique, regenerative approach. Founded by Alex McIntosh, who was inspired by his own struggles with sensitive skin. Thrive has quickly grown into a rapidly expanding skincare company that is committed…
With over 700 million active users worldwide, TikTok has transformed from a mere entertainment platform into a vital marketplace. In particular, it’s become a hotspot for beauty brands looking to launch new products and engage with a massive audience. In…
Walmart is partnering with Barbie, a timeless pop culture icon, to launch a new digital-first shopping experience. This innovative initiative aims to provide customers with a unique way to connect with their favorite celebrities and shop for their most-loved items.…