BeautyNews

Space NK Rolls Out Discovery Lab Store Concept Across Europe

Space NK, the pioneering British luxury beauty retailer, has launched a comprehensive store upgrade strategy across Europe in 2025, introducing the innovative discovery lab experience in several new and existing locations.

Published: Oct 27, 2025 8:01 PM

By Jeanel Alvarado

BeautyNews

Add RETAILBOSS as Preferred Source

BeautyNews

Space NK Rolls Out Discovery Lab Store Concept Across Europe

Space NK, the pioneering British luxury beauty retailer, has launched a comprehensive store upgrade strategy across Europe in 2025, introducing the innovative discovery lab experience in several new and existing locations. These upgraded boutiques—the most immersive in the company’s 33-year history—reflect a firm belief in brick-and-mortar retail and represent a decisive step to stay ahead of rapidly evolving beauty consumer expectations.

Transforming Retail with the Discovery Lab Space NK’s discovery lab concept marks a leap forward in in-store engagement, combining hands-on product testing, expert consultation, and interactive play tables in boutiques designed for curiosity and learning. Each new and refurbished store is purpose-built for tactile discovery.

The layout invites guests to stay and play, offering seating for independent sampling or personalized sessions with beauty advisors.

Features such as sensorial displays, scientifically-lit makeup stations, and thematic ingredient showcases let visitors explore brands, including cult favorites like Drunk Elephant, La Mer, Charlotte Tilbury, Rare Beauty, and Tatcha.

Expansion Across Iconic European Locations This year, Space NK is expanding with 10 new stores and major upgrades to existing sites, featuring the discovery lab model throughout Europe…

Members-only article

Unlock the rest of this story

Join free to keep reading RetailBoss beauty coverage, industry analysis, and market intelligence.

Company

Account name Used publicly if you comment. We encourage your real first name.

Password

Send me RetailBoss newsletter emails through Substack. I can unsubscribe anytime. Confirm that I want to create a free RetailBoss account.

Free access. No credit card required. Your account is created after you verify your email.

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since: 2011
Audience: 50 Million+
Coverage: Global Markets

Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.

More from Beauty

Visitors queued outside a pink Medicube activation at Coachella.

Medicube Adds Four-City Pop-Up Tour as Western Sales Expand

APR is taking Medicube on a four-city pop-up tour across the United States and Europe, adding temporary physical sales and demonstration spaces as the Korean beauty group expands in Western markets.

BeautyNews

Ifrah Nadeem1 day ago

Buff Beauty Moves Into National Retail as VOESH Joins Target Beauty Studio

Buff Beauty is entering its first national retail partnership through more than 600 Target stores and Target.com on September 10, just two months after launching direct-to-consumer.

BeautyNews

Shipra Bohara1 day ago

Coty — Experiential beauty retail, image 1

Burberry Beauty Turns a Shanghai Villa Into a British-Inspired Discovery Space

Burberry Beauty has transformed a historic Shanghai villa into the West Bund British Makeup Station, a multi-month activation built around the brand’s British identity. Coty described the space as an immersive, London-inspired destination designed for beauty discovery.

BeautyNews

Alyssa Jade Mann2 days ago

Kenzo Parfums Extends Its Coral Gardeners Partnership to L’Eau Ambrée

Kenzo Parfums is extending its relationship with Coral Gardeners to L’Eau Ambrée, connecting another fragrance in its portfolio with the organization’s coral-restoration work. LVMH says the partnership began around the launch of L’Eau Pure, when Coral Gardeners joined the house as activist ambassadors.

BeautyMarketing

Ifrah Nadeem2 days ago

View all Beauty

Recommended Articles

Groupe Clarins — Longevity research positioning, image 1

Clarins Puts Longevity Research at the Center of Its Skincare Positioning

Groupe Clarins is highlighting more than three decades of skin-longevity research as part of its approach to beauty and well-being. The company says that work includes 10 patents, 13 scientific publications and 12 collaborations with international institutions.

BeautyNews

Shipra Bohara2 days ago

Wella Brings Four Haircare Brands to Target Beauty Studio

Wella Company is bringing Wella Professionals, Sebastian Professional, Nioxin and Briogeo to Target Beauty Studio when the retailer’s new beauty format launches on September 10. The destination will operate in more than 600 stores and online.

BeautyNews

Ifrah Nadeem2 days ago

Sara Waisglass holding e.l.f. Soft Glam Satin Foundation in the Unglammy Valley campaign

e.l.f. Becomes Alta’s First Beauty Brand Partner

The cosmetics brand is bringing product recommendations into Alta’s AI wardrobe-planning platform alongside a four-market campaign.

BeautyNews

Ifrah Nadeem2 days ago

Model with a Rodan + Fields skincare product.

Rodan + Fields Expands to 400 Ulta Stores and Amazon Premium Beauty

Rodan + Fields is expanding its Ulta Beauty presence from 150 to 400 stores and launching on Amazon Premium Beauty, broadening distribution beyond its direct and affiliate channels. The skincare company announced the moves on September 8.

BeautyNews

Ifrah Nadeem2 days ago

Charlotte Tilbury Airbrush pop-up at Shanghai Daimaru

Charlotte Tilbury Turns Its Shanghai Daimaru Pop-Up Into an Airbrush Showcase

The Shanghai activation puts the new loose powder at the center of a wider complexion range, combining product displays, consultations and photo moments.

BeautyNews

Shipra Bohara4 days ago

Jo Malone London’s large campaign display outside its Seoul fragrance pop-up

Jo Malone London Takes Its Coastal Fragrance Pop-Up From Tokyo to Seoul

The Seoul activation pairs Sea Salt & Bergamot with Wood Sage & Sea Salt through a scented mist room, wind and an interactive stepping-stone route.

BeautyNews

Jeanel Alvarado4 days ago

Nautical ropes and beauty displays inside OLIVE YOUNG’s Millac the Market store in Busan

OLIVE YOUNG Turns Busan’s Port Identity Into a Ship-Inspired Beauty Store

The Millac the Market location uses a fictional ship concept and local waterfront references to connect K-beauty shopping with tourism.

BeautyNews

Shipra Bohara4 days ago

MBK Partners Agrees to Buy 40% of AXIS-Y Parent at ₩430 Billion Valuation

AXIS-Y's founder will retain majority ownership as the Korean skincare brand plans wider distribution and expansion into haircare and beauty devices.

BeautyNews

Jeanel Alvarado4 days ago

View all Beauty

Top 10 Brands Expanding into the US in 2026

Space NK Rolls Out Discovery Lab Store Concept Across Europe

Space NK, the pioneering British luxury beauty retailer, has launched a comprehensive store upgrade strategy across Europe in 2025, introducing the innovative discovery lab experience in several new and existing locations.

Unlock the rest of this story

More from Beauty

Medicube Adds Four-City Pop-Up Tour as Western Sales Expand

Buff Beauty Moves Into National Retail as VOESH Joins Target Beauty Studio

Burberry Beauty Turns a Shanghai Villa Into a British-Inspired Discovery Space

Kenzo Parfums Extends Its Coral Gardeners Partnership to L’Eau Ambrée

Recommended Articles

Clarins Puts Longevity Research at the Center of Its Skincare Positioning

Wella Brings Four Haircare Brands to Target Beauty Studio

e.l.f. Becomes Alta’s First Beauty Brand Partner

Rodan + Fields Expands to 400 Ulta Stores and Amazon Premium Beauty

Charlotte Tilbury Turns Its Shanghai Daimaru Pop-Up Into an Airbrush Showcase

Jo Malone London Takes Its Coastal Fragrance Pop-Up From Tokyo to Seoul

OLIVE YOUNG Turns Busan’s Port Identity Into a Ship-Inspired Beauty Store

MBK Partners Agrees to Buy 40% of AXIS-Y Parent at ₩430 Billion Valuation

What are you looking for?

Start exploring

Unlock the rest of this story

More from Beauty

Recommended Articles

Sign up for RetailBoss Daily Newsletter