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Beauty Industry Blog  · CEO · Industry News & Trends ·  Brick-and-Mortar · E-commerce and Click · Customer Behaviour · Data & Analytics · Store · Marketing.

Bath & Body Works Launches Skincare Brand Moxy

Bath & Body Works, a renowned brand in the personal care and home fragrance industry, has recently launched an entirely new product line called Moxy. This innovative collection focuses on skincare, haircare, and wellness products, marking a significant expansion for…

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Bankrupt Morphe Owner Agrees to $690 Million Acquisition

Morphe, a Los Angeles-based cosmetics and beauty manufacturer founded in 2008, faced bankruptcy due to liquidity and operational issues resulting from the COVID-19 pandemic, changes in consumer beauty habits, and the termination of partnerships with certain influencers. Forma Brands, Morphe‘s…

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Hermès Beauty Expands Makeup Collection

Hermès, the renowned French luxury house, has been making significant strides in expanding its beauty product line. After witnessing a 15% increase in sales of beauty and perfume products last year, Hermès is now focusing on introducing new offerings to…

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The RealReal Exits Beauty Business

A luxury resale marketplace, The RealReal has decided to wind down its beauty business as it shifts focus towards its core luxury consignment operations. Amid economic uncertainty and increasing competition in the secondhand market, the company is reallocating resources from…

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