BeautyBusiness

Charlotte Lawrence Stars in Sam Edelman’s New Campaign for 2025

A new season often brings innovative fragrance launches, and Sam Edelman’s Duet Eau de Parfum is quickly becoming a highlight of Fall 2025.

Charlotte Lawrence Stars in Sam Edelman’s New Campaign for 2025
BeautyBusiness

Charlotte Lawrence Stars in Sam Edelman’s New Campaign for 2025

A new season often brings innovative fragrance launches, and Sam Edelman’s Duet Eau de Parfum is quickly becoming a highlight of Fall 2025. Sam Edelman, the American lifestyle brand celebrated for unmistakable femininity and expressive design, unveils its first fragrance, Duet Eau de Parfum, a campaign signaling an olfactive evolution for one of fashion’s most beloved names. Developed in collaboration with Parlux Ltd., Duet is described as a scent that champions duality, balance, and timeless partnership, themes that have defined Sam Edelman’s distinctive legacy in footwear and lifestyle.

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