Catherine Deneuve Stars in AMI Paris’s Ami d’Hiver Campaign

The campaign includes humorous scenes drawn from holiday shopping rituals. AMI describes Deneuve as a longtime friend of the house. The accompanying collection includes roomy coats, sweaters, cardigans and layering pieces, with scarves, hats and gloves adding colour. The offer also extends to AMI’s children’s line.

The brand says yellow knitwear recalls founder Alexandre Mattiussi’s first day at school, when he wore a polo shirt with a small yellow bow tie. A red hat, which he has worn since childhood, is another recurring element.

The French campaign page offers a long belted goat-leather coat for €3,350, a hammered Ami de Coeur brass bracelet for €250 and a crocodile-embossed Carrousel bag for €1,450.