Ami Paris Is Giving Away Italian Gelato and QR Coded Surprises Outside its Place Des Victoires Boutique

AMI PARIS is serving up a new kind of summer moment in Paris with “Une glace sur la place,” an ice cream stand created in collaboration with iconic Italian gelato brand Sammontana, bringing a shareable Parisian experience to the brand’s new flagship at 4 Place des Victoires, 75001 Paris. From now until July 11, visitors can enjoy free Italian gelato daily from 12PM to 6PM, turning the historic square into a playful extension of AMI’s universe.

Gelato meets Parisian chic

Launched to celebrate the opening of AMI PARIS’ new boutique at Place des Victoires, the activation sees Sammontana’s gelato served from a dedicated stand set up directly in front of the store. Pots of ice cream are distributed each day from 12h to 18h from a cart installed on the pavement outside 4 Place des Victoires, inviting passers by, locals and fans of the brand to pause for a scoop.