Ami Paris Is Giving Away Italian Gelato and QR Coded Surprises Outside its Place Des Victoires Boutique

Gelato meets Parisian chic Launched to celebrate the opening of AMI PARIS’ new boutique at Place des Victoires, the activation sees Sammontana’s gelato served from a dedicated stand set up directly in front of the store.

Pots of ice cream are distributed each day from 12h to 18h from a cart installed on the pavement outside 4 Place des Victoires, inviting passers by, locals and fans of the brand to pause for a scoop.

According to Time Out Paris, the collaboration offers a range of classic flavours vanilla, chocolate, strawberry, lemon, plus strawberry sorbet and hazelnut ice cream all free of charge for the duration of the activation.

It’s a simple but effective way of bringing AMI’s friendly, everyday Parisian spirit to life, while showcasing Sammontana’s Italian gelato heritage…