FashionNews

Ami Paris Is Giving Away Italian Gelato and QR Coded Surprises Outside its Place Des Victoires Boutique

From June 12, 2026, visitors can enjoy free Italian gelato from a dedicated stand, celebrating the opening of the store and bringing a touch of Parisian chic to the historic Place des Victoires.

Published: Jun 13, 2026 2:48 PM Updated: Jul 21, 2026 2:49 PM

By Shipra Bohara

FashionNews

Add RETAILBOSS as Preferred Source

FashionNews

Ami Paris Is Giving Away Italian Gelato and QR Coded Surprises Outside its Place Des Victoires Boutique

AMI PARIS is serving up a new kind of summer moment in Paris with “Une glace sur la place,” an ice cream stand created in collaboration with iconic Italian gelato brand Sammontana, bringing a shareable Parisian experience to the brand’s new flagship at 4 Place des Victoires, 75001 Paris. From now until July 11, visitors can enjoy free Italian gelato daily from 12PM to 6PM, turning the historic square into a playful extension of AMI’s universe.

Gelato meets Parisian chic Launched to celebrate the opening of AMI PARIS’ new boutique at Place des Victoires, the activation sees Sammontana’s gelato served from a dedicated stand set up directly in front of the store.

Pots of ice cream are distributed each day from 12h to 18h from a cart installed on the pavement outside 4 Place des Victoires, inviting passers by, locals and fans of the brand to pause for a scoop.

According to Time Out Paris, the collaboration offers a range of classic flavours vanilla, chocolate, strawberry, lemon, plus strawberry sorbet and hazelnut ice cream all free of charge for the duration of the activation.

It’s a simple but effective way of bringing AMI’s friendly, everyday Parisian spirit to life, while showcasing Sammontana’s Italian gelato heritage…

Ami Paris Is Giving Away Italian Gelato and QR Coded Surprises Outside its Place Des Victoires Boutique

Members-only article

Unlock the rest of this story

Join free to keep reading RetailBoss fashion coverage, industry analysis, and market intelligence.

Company

Account name Used publicly if you comment. We encourage your real first name.

Password

Send me RetailBoss newsletter emails through Substack. I can unsubscribe anytime. Confirm that I want to create a free RetailBoss account.

Free access. No credit card required. Your account is created after you verify your email.

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since: 2011
Audience: 50 Million+
Coverage: Global Markets

Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.

More from Fashion

Duolingo mascot at the Canal Street activation

Duolingo Turns Fashion-Name Pronunciation Into a Seven-Piece NYFW Collection

Duolingo brought its language-learning identity into New York Fashion Week with The Phonetic Collection, a seven-piece capsule created with New York designer Megan O’Cain. The concept turns the pronunciation of familiar fashion names into the subject of a fashion activation.

FashionMarketing

Jeanel Alvarado1 day ago

Tommy Hilfiger seated between two models wearing his Macy’s collection.

Bloomingdale’s Leads Macy’s Growth as Group Raises Annual Outlook

Macy’s raised its annual outlook after second-quarter sales increased 1.1% to $4.9 billion, with its luxury nameplates growing faster than the core Macy’s business.

BusinessFashion

Shipra Bohara1 day ago

CELINE Paris ateliers for Les Journées Particulières 2026, image 1

CELINE Opens Its Paris Ateliers to the Public: How to Book the October 2026 Visit

Reservations open September 24 at 2 p.m. Paris time for CELINE’s first public atelier opening during LVMH’s Les Journées Particulières.

EventsFashion

Jeanel Alvarado1 day ago

WGACA Appoints Rachel Zoe Style Director for Yearlong Creative Role

What Goes Around Comes Around has appointed Rachel Zoe style director, formalizing a longstanding relationship with the luxury resale retailer into a yearlong role across seasonal selections, styling, special projects and events.

FashionLeadership

Alyssa Jade Mann1 day ago

View all Fashion

Recommended Articles

Katie Morton, appointed Global Customer Director at Dr. Martens — image 1

Dr. Martens Names Katie Morton Its First Global Customer Director

Dr. Martens has appointed Katie Morton as its first Global Customer Director, adding a dedicated customer leadership role as the footwear company develops its consumer-focused approach across markets.

BusinessFashion

Shipra Bohara2 days ago

Kim Chang-ok Traces of Comfort exhibition at MCM HAUS — image 1

MCM Opens Kim Chang-ok’s Traces of Comfort Exhibition During Frieze Week Seoul

MCM is opening its Seoul cultural program to the public with Kim Chang-ok: Traces of Comfort, a free exhibition at MCM HAUS in Cheongdam running through September 27, 2026. The presentation forms part of the brand’s official partnership with Frieze Week Seoul and its 50th-anniversary celebrations.

FashionLuxury

Alyssa Jade Mann2 days ago

Balenciaga Hourglass Avenue campaign — image 1

Balenciaga Reinterprets Its Hourglass Bag Under Pierpaolo Piccioli

Balenciaga is introducing the Hourglass Avenue Bag with its Winter 2026 ClairObscur collection, revisiting a recognizable house silhouette through Pierpaolo Piccioli’s interpretation. The bag is available in stores and through the brand’s website.

FashionNews

RETAILBOSS Team2 days ago

Canada Goose source video — cover frame — image 1

Canada Goose Partners With ARCH Motorcycle Racing on a Snow Goose Capsule

Canada Goose has partnered with ARCH Motorcycle Racing on a custom off-track Snow Goose capsule designed by Haider Ackermann, beginning a broader relationship that will extend into further product and exploration projects.

FashionMarketing

Sam Ohemeng2 days ago

Model wearing a waxed jacket outside a house.

Tom Beckbe Takes Minority Investment From Cox Outdoors to Support Retail Growth

Tom Beckbe has received a minority investment from Cox Outdoors to support new stores, product development and conservation work. Financial terms were not disclosed.

BusinessFashion

Sam Ohemeng3 days ago

Ethan Lewy, Spring Summer 2027 at New York Men's Day

New York Men’s Day SS27 Spotlights Eight Designers With PROJECT and COTERIE by Informa

The 26th season paired emerging menswear and genderless labels with a sponsor mix spanning footwear, fragrance and jewelry at Mercedes-Benz of Manhattan.

EventsFashion

Sam Ohemeng3 days ago

Printed copies of Pacsun’s Youth Report on a table.

Pacsun Youth Report Finds a Gap Between AI Use and Fashion Trust

Young consumers are using AI without necessarily trusting its fashion advice, according to Pacsun and GlobalData’s second annual Youth Report. The research surveyed 6,126 Americans aged 11–24 in June 2026.

FashionNews

Jeanel Alvarado3 days ago

Official architectural rendering of the planned Garage Bullring storefront.

Groupe Dynamite Raises Growth Outlook as Garage Expands Abroad

Groupe Dynamite raised its fiscal 2026 growth outlook after second-quarter revenue increased 29.8% to C$423.6 million. Comparable store sales rose 10.3%, or 12.3% in constant currency, for the quarter ended August 1.

BusinessFashion

Jeanel Alvarado4 days ago

View all Fashion

Top 10 Brands Expanding into the US in 2026

Ami Paris Is Giving Away Italian Gelato and QR Coded Surprises Outside its Place Des Victoires Boutique

From June 12, 2026, visitors can enjoy free Italian gelato from a dedicated stand, celebrating the opening of the store and bringing a touch of Parisian chic to the historic Place des Victoires.

Unlock the rest of this story

More from Fashion

Duolingo Turns Fashion-Name Pronunciation Into a Seven-Piece NYFW Collection

Bloomingdale’s Leads Macy’s Growth as Group Raises Annual Outlook

CELINE Opens Its Paris Ateliers to the Public: How to Book the October 2026 Visit

WGACA Appoints Rachel Zoe Style Director for Yearlong Creative Role

Recommended Articles

Dr. Martens Names Katie Morton Its First Global Customer Director

MCM Opens Kim Chang-ok’s Traces of Comfort Exhibition During Frieze Week Seoul

Balenciaga Reinterprets Its Hourglass Bag Under Pierpaolo Piccioli

Canada Goose Partners With ARCH Motorcycle Racing on a Snow Goose Capsule

Tom Beckbe Takes Minority Investment From Cox Outdoors to Support Retail Growth

New York Men’s Day SS27 Spotlights Eight Designers With PROJECT and COTERIE by Informa

Pacsun Youth Report Finds a Gap Between AI Use and Fashion Trust

Groupe Dynamite Raises Growth Outlook as Garage Expands Abroad

What are you looking for?

Start exploring

Unlock the rest of this story

More from Fashion

Recommended Articles

Sign up for RetailBoss Daily Newsletter