Chanel has recently opened a luxurious boutique in the heart of East Hampton, New York, catering to the elite clientele who frequent the upscale Hamptons area. The ephemeral boutique, unveiled on June 24, 2022, is located at 26 Newtown Lane and will remain open until Labor Day.
The 2,500-square-foot store, designed in a traditional gray-shingled Hamptons style, captures the essence of Parisian summer fantasies while paying homage to the heritage of the Hamptons. Spanning two floors, the boutique offers an intimate and inviting atmosphere with a relaxed sense of glamour that is synonymous with Chanel‘s DNA.
Upon entering the boutique, guests are greeted with a curated selection of handbags, small leather goods, accessories, watches, and fine jewelry creations, as well as modern silhouettes from the Coco Beach 2022 and Métiers d’Arts 2022-23 collections by Virginie Viard. The ready-to-wear section includes summer-approved styles like swimwear and coverups, perfect for the Hamptons’ sun-soaked days.
The second floor of the boutique is reserved for private appointments, featuring creamy linen couches adorned with white and gold Chanel tweed throw pillows. In true Hamptons fashion, the boutique also boasts a stunning garden that will be used for entertaining throughout the summer season.
Chanel‘s decision to open this exclusive boutique in East Hampton comes as more high-end luxury retailers flock to the area, including Cartier and Valentino. The brand aims to cater to its loyal clients and attract new customers who are spending more time in the Hamptons. This unique expression of Chanel in the Hamptons is a testament to the brand’s commitment to providing exceptional experiences for its discerning clientele
This is the only Chanel store in East Hampton, New York on 26 Newtown Lane.
Jeanel has 15 years of retail, marketing and brand management experience. She has started an ecommerce business in 2019, after working in corporate retail and real estate as a senior managing director and former consultant. She's traveled all over the world, speaks at world renowned trade shows and events, holds a Bachelor’s of Commerce (B.Comm) and a Certificate in Commercial Real Estate. You can connect with her on Linkedin.