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Coach Links Spotify Partnership to a Global Music-Led Tabby Tour

Coach is combining a global Spotify partnership with live events for its Fall 2026 campaign, extending brand storytelling across music streaming, films and physical experiences.

Published: Sep 17, 2026 1:44 PM

By Jeanel Alvarado

BusinessFashion

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Coach Links Spotify Partnership to a Global Music-Led Tabby Tour

Elle Fanning in Coach’s Fall 2026 Live Your Story campaign. Image: Coach.

Coach is combining a global Spotify partnership with live events for its Fall 2026 campaign, extending brand storytelling across music streaming, films and physical experiences.

The Live Your Story campaign stars Elle Fanning alongside PinkPantheress, SOYEON, Lilas and Shan Yichun. Four films connect the talent to a shared music-festival journey. PinkPantheress in Coach’s Fall 2026 Live Your Story campaign. Image: Coach.

Coach chief marketing officer Joon Silverstein said: “Music is uniquely powerful in creating space for real connection.” A dedicated Spotify hub includes personalized listening content and playlists. The Tabby Tour translates the campaign into live performances and participation across the U.S., U.K., Japan and South Korea.

In China, Coach is working with QQ Music on a separate local expression, including a November 6 festival in Chengdu and subsequent stops in Shenzhen and Nanjing. The strategy combines a consistent global concept with market-specific platforms rather than relying on one distribution partner everywhere.

PinkPantheress in the Coach Fall 2026 campaign.

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Coach Links Spotify Partnership to a Global Music-Led Tabby Tour

Coach is combining a global Spotify partnership with live events for its Fall 2026 campaign, extending brand storytelling across music streaming, films and physical experiences.

Unlock the rest of this story

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