Dani Austin

Early Life and Career Raised just outside Dallas, Texas, Dani began posting on YouTube in 2012 as a student at the University of Texas at Austin, quickly building a community of millions across YouTube and Instagram.

Her honest storytelling—sharing her struggles with compulsive hair pulling and anxiety—struck a chord with viewers battling hair loss and confidence challenges. She married Jordan Ramirez in 2018 and launched Divi—blending her personal journey and close community connections into every aspect of the brand.

Founding Divi and Innovations In 2021, after years researching scalp biology and experimenting with ingredients at home, Dani worked with scientists to develop the original Divi Scalp Serum. The product sold out twice in its first year, putting Divi at the center of the “skinification of hair care” movement.

Divi’s range now includes shampoo, conditioner, treatment mask, and dry shampoo for thinning, flaking, or anyone seeking scalp wellness. Achievements and Community Impact Sold Out Launch & Revenue: Divi launched in 2021 with Scalp Serum (sold out in two hours, nearly $40M in the first year)…