Dior Beauty transformed Wulin Yintai Department Store in Hangzhou, China, into an immersive candy pink world from March 5 to 11, 2026, with the Dior Addict Pink Candy House pop up, a seven day experiential installation built around the brand’s most playful and wide ranging beauty launch in recent memory.
The activation is part of a sweeping global pop up tour that Dior Beauty has been rolling out across key markets since January, designed to bring the newly launched Dior Addict collection to life through sensorial retail environments that feel closer to a confectionery dream than a conventional beauty counter.
The Collection Behind the Campaign
The Hangzhou pop up centered on the 2026 Dior Addict collection, one of the most ambitious product launches the Maison has staged in the beauty space in years. At its core are three new Eau de Parfum fragrances: Rosy Glow, Peachy Glow, and Purple Glow,…
each crafted by Dior Perfume Creation Director Francis Kurkdjian. Rosy Glow, the star shade, is built around Damascus rose essence and lychee accents, layered over a creamy base with caramelized notes of dulce de leche.
The fragrances were designed to pair directly with the relaunched Dior Addict Lip Glow Oil, which arrives in 16 shades across three finishes: Sparkly, Glaze, and the classic Juicy, developed by Dior Creative and Image Director Peter Philip.
The collection’s three global ambassadors are Anya Taylor Joy, BLACKPINK‘s Jisoo, and Willow Smith. Each embodies one of the three fragrances, anchoring the campaign in a language of youthful glamour and individual glow.
The visual identity of the entire launch draws from the candy pink hues of a French pâtisserie, reviving classic Dior symbols including the Fontanges bow in a distinctly modern, sugar coated register…
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