Dior’s Paris Open Windows Where Sustainability Meets Paris Store Spectacle

What ‘Open Windows’ is ‘Open Windows’ was born out of the LVMH DARE program, an intrapreneurship platform that encourages employees to “Disrupt, Act, Risk to be an Entrepreneur” by pitching and developing new ideas.

Within this framework, Dior teams proposed rethinking the life cycle of Visual Merchandising (VM) elements, moving from a linear model of create install dispose to a more circular and responsible one.

At its core, the initiative organizes eco-responsible sales of window décor, props and visual elements that would otherwise be stored or discarded. By opening these pieces up to employees and partners, Dior extends their use into homes, studios and community spaces, turning past campaigns into future objects.

How the 4th Paris edition worked The latest edition in Paris brought together close to 1,000 visitors from across Dior and LVMH, supported by over 60 volunteer organizers drawn from Dior Talents. The scale reflects how the project has grown from an internal experiment into a recurring event embedded in the Maison’s culture…