FashionTechnology

Drest raises £15 million pounds for luxury fashion gaming platform

Drest, a London-based mobile gaming company that merges the creative worlds of luxury fashion, beauty, and lifestyle with the metaverse, has successfully raised £15 million in

FashionTechnology

Drest raises £15 million pounds for luxury fashion gaming platform

Drest, a London-based mobile gaming company that merges the creative worlds of luxury fashion, beauty, and lifestyle with the metaverse, has successfully raised £15 million in funding. Founded in 2019 by Lucy Yeomans, former Editor-in-Chief of Porter, Net-A-Porter.com, and Harper’s Bazaar UK, Drest has now raised a total of £30 million and collaborates with over 260 renowned brands such as Gucci, Prada, and Cartier. The platform allows users to showcase and enhance their styling skills through hyper-realistic avatars, engaging in in-game challenges and creating user-generated content.

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