DUER Opens First Store at Westboro Village in Ottawa [Photos]

Founded by Gary Lenett in Vancouver, DUER has carved out a niche in the fashion industry since its inception in 2015. The brand gained traction through a successful two-year Kickstarter campaign and has rapidly grown.

DUER is recognized for its “stretch performance denim,” a product line crafted from plants and various recycled materials, putting a fresh twist on traditional jeans.

Credit: Courtesy of DUER “After 35 years of designing jeans for some of the best in the business, like Levi’s, Ralph Lauren, and Nordstrom, I was on a personal quest for denim with the stretch and style I needed to get off my bike and walk right into a full day of meetings,”said Gary Lenett, CEO of DUER.

“I quickly discovered the market for clothing with performance attributes that still looked great was much bigger than I imagined, and that the possibilities went beyond just denim.” Courtesy of DUER Expanding its footprint has been a significant part of DUER’s strategy to double its retail presence in 2023…