BeautyNews

e.l.f. Becomes Alta’s First Beauty Brand Partner

The cosmetics brand is bringing product recommendations into Alta’s AI wardrobe-planning platform alongside a four-market campaign.

Sara Waisglass holding e.l.f. Soft Glam Satin Foundation in the Unglammy Valley campaign
BeautyNews

e.l.f. Becomes Alta’s First Beauty Brand Partner

Image: e.l.f. Cosmetics

e.l.f. Cosmetics is joining AI styling platform Alta as its first beauty brand partner, extending product discovery into digital wardrobe planning. The partnership introduces the Soft Glam collection to an app previously centered on clothing and outfit recommendations.

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