On March 31st, e.l.f. x Dunkin’ launch makeup collection with TikTok superstar, makeup artist, beauty aficionado and former Ulta Beauty associate from Massachusetts – Mikayla Nogueria. This collaboration brings together two of the most creative disruptors in their respective industries to debut one e.l.f.ing sweet collection, available exclusively on elfcosmetics.com, at Ulta Beauty stores and ulta.com.
“e.l.f. and Dunkin’ run on a shared mission to delight our communities, serve up excitement and help you be your best (s)e.l.f.” said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. “This collab is all about your morning must-haves. There’s no better way to start your day than making a Dunkin’ run wearing your favorite e.l.f. makeup.”
“We’ve long admired the genuine connection e.l.f. has forged with their community and believe it mirrors the connection we have with our Dunkin’ fans,” said Peter Callaro, Vice President of Integrated Marketing Communications, Dunkin’. “We’re thrilled to team up with e.l.f. to bring Dunkin’ devotees an exciting, new way to power their ‘get-up-and-go’ daily routine.”
The limited-edition wake up and makeup collection is coming in extra hot with an array of donut and coffee-inspired shades, shapes, textures and scents. It’s a collection that lets you create makeup looks that blend all the rules. WThe collection menu includes:
- The Dunkin’ Dozen, $16. It’s eyes wide open with these 12 shades of perfectly pigmented eyeshadows with creamy, blendable textures
- Donut Forget Putty Primer, $12. For every makeup run, start with our glazed-up primer.
- Coffee Lip Scrub, $6. This gentle, exfoliating scrub will leave lips smoothed and conditioned with a delicious Dunkin’ Coffee scent.
- Glazed for Days Lip Gloss Set, $12. Get your glaze-to-go with our sheer, glossy duo of Dunkin’s iconic colors – this set smells as sweet as it looks with a delicious donut scent.
- Strawberry Frosted with Sprinkles Face Sponge, $9. Sweeten your beauty bag with our donut-inspired sponge for flawless blending. Soft, absorbent, and easy-to-use, your morning makeup application begins here.
- The Classic Dunkin’ Stack Vault, $75. Serving you the complete 5-piece collection – PLUS a limited-edition e.l.f. x Dunkin’ reusable cup & straw-inspired brush set. Get it on elfcosmetics.com and we will fill up your cup with a $5 Dunkin’ coupon code.
Jeanel has 15 years of retail, marketing and brand management experience. She has started an ecommerce business in 2019, after working in corporate retail and real estate as a senior managing director and former consultant. She's traveled all over the world, speaks at world renowned trade shows and events, holds a Bachelor’s of Commerce (B.Comm) and a Certificate in Commercial Real Estate. You can connect with her on Linkedin.