ELIE SAAB and H&M Reveal Bridal Look at Paris Collection Event

The bridal gown extends ELIE SAAB’s established bridal design language into a collection that also includes ready-to-wear, eveningwear and accessories. H&M said the dress has a mermaid silhouette, a dramatic back train and an off-the-shoulder top, paired with a hand-embroidered veil.

The reveal took place during a performance by Robin S. Paris Event Adds a New Product Story The event brought together guests including Amelia Gray, Gabbriette, Iris Law, Anok Yai, Imaan Hammam, Lila Moss, Marisa Abela and Calum Harper. Robin S performed, while Kim Turnbull, Inès Rau and Ella Knight played DJ sets.

Paris provided a fashion-week setting for the first in-person view of the bridal addition. Elie Saab, chairman and chief creative officer of ELIE SAAB, said the collaboration was meaningful to him and that Paris was a natural place to celebrate it.

Ann-Sofie Johansson, H&M’s creative advisor and head of design womenswear, called the performance the “perfect soundtrack to reveal this special ELIE SAAB H&M bridal look.” The bridal reveal gives the partners a distinct occasionwear story ahead of the October 22 sale date…