EssilorLuxottica and Meta Expand AI Glasses With Ray-Ban Audio and Gen 3

The new Ray-Ban Meta Audio is an audio-first style available in Clubmaster and Burbank frames. Ray-Ban Meta Gen 3 adds a slimmer design, longer battery life and a customizable action button. Meta lists Aviator, Zena and Wayfarer among its three styles, with 27 colour-and-lens combinations.

EssilorLuxottica and Meta say the expanded portfolio will exceed 100 AI-glasses styles across Ray-Ban, Oakley and Meta Glasses by year-end. The companies are also taking the category to additional countries, including Singapore, South Korea, Mexico and the United Arab Emirates.

The wider range gives optical retail more choices to match frame style, prescription need and price point to different customers. Actual sales and adoption for the newly announced models remain to be measured.

EssilorLuxottica’s company announcement describes the launch as the next phase of its partnership with Meta, which spans product development and eyewear distribution.