Tiger Mist is a popular Australian fashion brand known for its trendy and affordable clothing. However, if you're looking to expand your wardrobe and try out new styles, you may be wondering what other fashion brands are similar to Tiger Mist. In this article, we'll explore some of the top fashion brands that offer similar styles and price points to Tiger Mist.
The Beginnings of Tiger Mist
Tiger Mist was founded in 2007 by sisters Stevie and Alana Pallister in Melbourne, Australia. The brand started as a small online boutique, selling a curated selection of clothing and accessories. However, with the rise of social media, Tiger Mist quickly gained popularity and expanded its reach globally.
The Unique Style of Tiger Mist
One of the main reasons for Tiger Mist’s success is its unique style. The brand offers a mix of edgy and feminine pieces, making it appealing to a wide range of customers. From flowy dresses to statement jackets, Tiger Mist has something for everyone.
The brand also stays on top of the latest fashion trends, making it a go-to for fashion-forward individuals. Its pieces are often seen on popular influencers and celebrities, further increasing its popularity.
Why Tiger Mist is So Popular
Tiger Mist’s success can be attributed to several factors, including its strong online presence and strategic collaborations.
Affordable and Trendy Clothing
One of the main reasons for Tiger Mist's popularity is its affordable and trendy clothing. The brand offers a wide range of styles, from casual everyday wear to statement pieces for a night out. And with prices that won't break the bank, it's no surprise that Tiger Mist has become a go-to for fashion-forward individuals.
Social Media Presence
Tiger Mist has gained a significant following through its strong social media presence. The brand has over 2 million followers on Instagram, where they showcase their latest collections and collaborations with influencers. This has helped Tiger Mist reach a wider audience and establish itself as a popular fashion brand.
Collaborations with Influencers and Celebrities
Tiger Mist has collaborated with popular influencers and celebrities, such as Kylie Jenner and Madison Beer, to create limited edition collections. These collaborations generate buzz and excitement among customers and attract new customers who are fans of the influencers or celebrities.
Brands Like Tiger Mist
Tiger Mist’s success has inspired other fashion brands to follow in its footsteps. Now that we've explored why Tiger Mist is so popular, let's examine some other fashion brands that offer similar styles and price points.
Princess Polly
Founded in 2010, Princess Polly is an Australian online women's fashion brand that offers a wide range of stylish and affordable clothing, shoes and accessories. Their collection features everything from dresses, tops, pants, skirts to loungewear in trendy and retro-inspired prints and colors. Princess Polly targets young women in their late teens, 20s and 30s who love fashion. With price points and aesthetics similar to Tiger Mist, Princess Polly is considered one of Tiger Mist's biggest competitors.
Nasty Gal
Nasty Gal is a US-based fashion brand that offers affordable and trendy clothing, similar to Tiger Mist. The brand is known for its edgy and bold styles, with a focus on statement pieces and unique prints. Like Tiger Mist, Nasty Gal also has a strong social media presence and collaborates with influencers to showcase their latest collections. They also offer a wide range of sizes and feature diverse models in their campaigns.
I.AM.GIA
I.AM.GIA is an Australian label launched in 2015 by Gia Johnson, offering forward-thinking, statement streetwear with an avant-garde edge. Their edgy, futuristic inspired pieces feature contemporary fabrics like faux leather, neoprene and mesh. Known for their corsets, tops, dresses, pants and outerwear, I.AM.GIA's bold and experimental style attracts a similar demographic to Tiger Mist. The brand overlap ranks I.AM.GIA as one of the most similar labels to Tiger Mist.
Hello Molly
Established in 2014, Hello Molly is a Sydney-based online retailer selling fun, sexy and affordable women's clothing. Hello Molly drops 100 new styles weekly, rapidly bringing the latest trends from the runway to its predominantly young female audience. Offering dresses, tops, bottoms, jumpsuits, sets, accessories and more, Hello Molly's bright and playful aesthetic is frequently recommended as an alternative for Tiger Mist fans.
Beginning Boutique
Founded in 2007, Beginning Boutique is a popular Australian online women’s fashion destination carrying over 200 brands. They offer the latest affordable fashion trends and styles across categories like dresses, jumpsuits, tops, pants, loungewear, swimwear, accessories and more. With new arrivals daily, Beginning Boutique provides shoppers a one-stop shop for all the hottest looks of the season. Their diverse range appeals to Tiger Mist’s customer base.
Meshki
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Launched in 2016, Meshki is an Australian online retailer creating luxe, scene-stealing women's fashion. Meshki's range of dresses, jumpsuits, tops, bottoms, sets, swimwear and accessories are designed for glamorous nights out and special events. Made from premium fabrics like satin and mesh, Meshki's collection offers aspirational yet accessible luxury styles targeting style-conscious women. Meshki's positioning attracts a similar audience to Tiger Mist.
VRG Girl (Verge Girl)
Established in 2007, VRG Girl is an Australian contemporary fashion label with a laidback, bohemian vibe. They offer a range of printed dresses, tops, bottoms, jumpsuits, sets, loungewear and accessories for young women. VRGGirl drops new collections every 10 days, rapidly bringing the latest trends to its style-driven customer base. As a popular digital native brand, VRG Girl is frequently mentioned among Tiger Mist and its peers.
ASOS
Founded in 2000 in the UK, ASOS has become one of the world's leading online fashion and beauty retailers. ASOS brings young shoppers affordable, trend-led clothing alongside premium labels, designer collaborations and its own in-house fashion brands. Offering over 850 brands as well as rapid delivery and seamless returns, ASOS shares Tiger Mist's focus on fast fashion and price-conscious consumers. Many Tiger Mist customers also frequently shop at ASOS.
Conclusion
Tiger Mist is a popular fashion brand known for its affordable and trendy clothing. However, there are many other fashion brands that offer similar styles and price points. By checking out brands like Princess Polly, Beginning Boutique, Sabo Skirt, Missguided, and Nasty Gal, you can expand your wardrobe and try out new styles. Remember to stay updated on their latest collections and take advantage of sales and discounts to score some great deals. Happy shopping!
