FRAME Brings California Cool to The Côte d’Azur With a New Cannes Boutique

A Riviera frame for California cool The new store concept is described as “rooted in FRAME’s California heritage,” but visually guided by the architectural landscape of the French Riviera.

That tension plays out through: Filtered natural light pouring across the space, echoing the coastal brightness of both Los Angeles and Cannes. Soft neutrals and Mediterranean ease, with stone, pale woods and tactile finishes that feel relaxed but elevated.

Set on rue des États Unis in Cannes, France, the boutique drops a modern, coastal minimalism right into one of the Riviera’s most cinematic shopping streets.

Interior by studio Flora Byk The interior design is led by FRAME’s longstanding partner, studio Flora Byk, known for calm, architectural spaces that foreground materiality and light.