Frankies Bikinis Expands Fast with PLM Innovation

From Excel to Excellence The transformation story begins with a familiar scenario for many growing brands. Andy, Director of Design and Development, shared, “When I started, it was one person building tech packs in Excel,” said Andy.

This manual approach worked in the early days, but as the business scaled and product complexity grew, visibility and accuracy became critical challenges that spreadsheets simply couldn’t handle. The shift to Centric PLM marked a turning point for the brand.

Andy, Director of Design and Development, remarked, “Centric PLM has completely changed the way we work,” said Andy.

This digital transformation allowed Frankies Bikinis to streamline its entire product development process, moving from manual spreadsheet management to a sophisticated, integrated system that could keep pace with its ambitious growth plans…