Furla Takes Its Small Talks Dinner Series From Milan to Madrid

Image: Furla. Image: Furla. Image: Furla. Image: Furla. Image: Furla. Image: Furla. Image: Furla. Image: Furla. Image: Furla. Image: Furla. Image: Furla. The dinner brought together women from fashion, art, culture and other creative fields.

Furla described Small Talks as an ongoing format built around conversation and connection, with the Madrid edition extending the concept to another city and a locally relevant host. Seasonal merchandising within a repeatable format The product selection included the Tonie, Moonstone, Debby and Arizona bags.

Chocolate and cognac appeared alongside the shades Winter Bloom and Dark Forest, giving the gathering a defined link to the brand’s autumnal suede assortment. That pairing is the useful business detail. Furla is carrying the name and structure of an event from one market to another while changing the host and setting.

A consistent format can make individual city activations recognisable as part of a wider brand programme, with the merchandise supplying a seasonal focus. Carpio’s role connects the Madrid chapter to a Spanish fashion and lifestyle audience. The restaurant setting also places the product presentation within a social occasion…