Good American, the size-inclusive fashion brand co-founded by Khloe Kardashian and Emma Grede in 2016, has taken a significant step forward in its retail journey with the opening of its first flagship store at Westfield Century City in Los Angeles. This milestone marks a new chapter for the brand, which has been dedicated to promoting body positivity and inclusivity since its inception.
The flagship store, which opens today, is situated on the second level of Westfield Century City, next to Bloomingdales and the forthcoming American Girl Doll store. The strategic location within the mall, which houses 175 stores, is expected to attract a diverse clientele and further enhance the brand’s visibility.
Good American‘s decision to open a flagship store signifies its commitment to flipping the traditional retail model on its head. By owning the inclusive shopping experience from start to finish, the brand aims to create an even more inviting, accommodating, and empowering space for women of all shapes and sizes to shop. This move aligns with the brand’s core values of celebrating all dimensions of female power and making comfort and support every woman’s new normal.
The store features Good American’s fully inclusive line of denim, ready-to-wear styles, swimwear, and shoes, catering to a wide range of customers. The brand’s dedication to inclusivity is evident in its offering of jeans up to a plus size 32, ensuring that the garments are designed to work for every body type and fit as well as they look.
In addition to the Century City flagship, Good American has plans to open two more retail stores soon after, with details yet to be announced. This expansion strategy highlights the brand’s ambition to grow its physical presence and reach a broader audience. The news comes after the brand’s successful takeover of a massive corner space on Melrose Avenue for its pop-up shop with Zara back in May.