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Gucci Brings Jin, NINGNING and Tom Brady Together in Its Primavera Portrait Campaign

Gucci’s Primavera campaign brings together talent from music, sport and fashion in portraits by Michal Chelbin, presenting the collection from Demna’s first Gucci runway show through a wide-ranging cast.

Published: Sep 15, 2026 2:46 PM

By Shipra Bohara

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Gucci Brings Jin, NINGNING and Tom Brady Together in Its Primavera Portrait Campaign

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Gucci’s Primavera campaign brings together talent from music, sport and fashion in portraits by Michal Chelbin, presenting the collection from Demna’s first Gucci runway show through a wide-ranging cast. Global brand ambassadors Jin of BTS, NINGNING of aespa and Xiao Zhan appear alongside Shawn Mendes, Tom Brady and Alex Consani.

Photography: Michal Chelbin / Gucci. Photography: Michal Chelbin / Gucci. Photography: Michal Chelbin / Gucci. Photography: Michal Chelbin / Gucci. Photography: Michal Chelbin / Gucci. Photography: Michal Chelbin / Gucci. Photography: Michal Chelbin / Gucci. Photography: Michal Chelbin / Gucci.

Photography: Michal Chelbin / Gucci. The cast also includes Lee Young Ae, Tarzzan, EsDeeKid and Rico Nasty. Gucci shared the portrait series in August, giving the collection a campaign that connects established house ambassadors with personalities from several entertainment fields.

One visual approach across a broad cast The photographs place the subjects in furnished interiors with patterned wallpaper, upholstered seating and muted walls. Portraits alternate with unoccupied rooms, allowing the setting to carry through the series as clothing, accessories and cast members change.

Gucci describes the imagery on its official campaign page as drawing on the composition and posing of classical painting. The photographs form one part of Primavera, alongside a Johan Renck-directed film starring Kate Moss and set to Chris Isaak’s “Wicked Game.” Introducing a collection through people and product…

NINGNING in Gucci’s Primavera campaign, photographed by Michal Chelbin

Shawn Mendes in Gucci’s Primavera campaign, photographed by Michal Chelbin

Tom Brady in Gucci’s Primavera campaign, photographed by Michal Chelbin

Alex Consani in Gucci’s Primavera campaign, photographed by Michal Chelbin

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