Luxury

Gucci Names Tian Xi Wei as Its Latest Brand Ambassador in China

Gucci has named Chinese actress Tian Xi Wei as a brand ambassador, strengthening the house’s connections across fashion, entertainment and the China market.

Gucci campaign image featuring Tian Xi Wei image 1
Luxury

Gucci Names Tian Xi Wei as Its Latest Brand Ambassador in China

Courtesy of Gucci. Photographer not provided.

Gucci has named Chinese actress Tian Xi Wei as its latest brand ambassador, adding a screen and entertainment profile to the Italian house’s China-facing brand activity.

RetailBoss

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since
2011
Audience
50 Million+
Coverage
Global Markets
Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.

More from Luxury

Recommended Articles

RetailBoss Daily

Stay ahead of the next retail move.

Essential retail news, brand moves, consumer shifts, and market signals backed by RETAILBOSS insights, data and analysis.

  • Free daily briefing
  • Editor-selected
  • Unsubscribe anytime

Explore our retail newsletters and read sample editions

RETAILBOSS DISCOVERY

What are you looking for?

Search the stories, companies and ideas shaping retail.

Start exploring

Esc to close · Tab to navigateOpen full results