Haruharu Wonder Brings Viral Black Rice Skincare to Target Stores Nationwide

Viral K-beauty favorite lands at Target Founded just five years ago, haruharu wonder is a female-owned Korean skincare brand focused on barrier-care, gentle actives, and everyday rituals that feel as good as they perform.

In that short time, the brand has expanded into more than 150 countries and partnered with over 90 retail partners worldwide, becoming a viral favorite among Gen Z and skincare enthusiasts on TikTok.​ With its Target debut, haruharu wonder deepens its U.S.

footprint and makes its “slow beauty” approach accessible to shoppers coast-to-coast, positioning itself as a gentle, affordable alternative to harsher actives-focused routines.

Every product in the Target assortment is priced under $25, keeping K-beauty innovation within reach of drugstore budgets.​ “Skincare isn’t just a task” The brand’s name comes from the Korean phrase “haruharu,” meaning “day by day,” reflecting its mission to turn daily routines into small, intentional acts of self-care…