H&M Launches Exclusive Collection With Iris Apfel

H&M celebrated and hosting Iris’s 100th birthday on Thursday evening during New York Fashion Week 2021, honoring the beloved fashion muse who has been serving up style inspiration for fashion enthusiasts around the world for decades.

Iris is a self-made businessperson, interior decorator, fashion designer and style icon, famous for her stand-out style, fierce individuality, bold fashion choices and creative designs. She represents the notion that style and inspiration can come from anywhere and anyone, regardless of the price.

H&M was drawn to work with Iris because of her eccentric style and influence with the fashion community. For 100 years, Iris has inspired people to create, celebrate and embrace their own personal style and continues to be a pioneer in the fashion industry. Her colorful outfits and bold accessories have been a point of fascination for decades – she embodies what it means to be a true, fearless style icon.