Retail

H&M’s Athletic Brand Expands Fitness Space For H&M Move

H&M Williamsburg is a brand-new store experience that is fresh and surprising, while paying homage to the iconic neighbourhood.

Published: Jan 23, 2023 11:45 AM

By Jeanel Alvarado

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H&M’s Athletic Brand Expands Fitness Space For H&M Move

H&M Williamsburg is a brand-new store experience that is fresh and surprising, while paying homage to the iconic neighbourhood. This week, H&M Williamsburg debuts “Chapter Two” of their year-long rotating style destination dedicated to H&M Move, H&M’s athletic brand. The store has transformed into a space featuring a kinetic, tactile playground showcasing the new H&M Move collection, celebrating the different ways we move by bringing together and inspiring Every Body to move in unexpected and playful ways.

Courtesy of H&M H&M‘s Move Studio is an experimental space that is blurring the lines of what a typical fitness studio can be. The space is outfitted with chromotherapy light technology to evoke a soothing sensation, the studio transfers mental energy to the physical body resulting in elevated physical and mental strength.

Featuring a thoughtfully curated selection of the brand’s most fashion styles, H&M Williamsburg will host exclusive programming and brand moments in a space designed to evolve throughout 2023.

Courtesy of H&M “H&M Move aims to democratize movement, making it fun, inclusive, and stylish; exactly what the latest chapter of H&M Williamsburg is all about,” said Linda Li, Head of Customer Activation & Marketing for H&M Americas.

“We’re inviting Every Body to come together to celebrate movement at H&M Williamsburg with a playful and unexpected experience in our new neighborhood…

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H&M’s Athletic Brand Expands Fitness Space For H&M Move

H&M Williamsburg is a brand-new store experience that is fresh and surprising, while paying homage to the iconic neighbourhood.

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