H&M Extends Plus Size Options for US Market

In an effort to strengthen their mission of inclusivity, H&M has partnered with Tess Holliday, a renowned founder, activist, and model in the plus-size fashion industry. Holliday has been working closely with H&M U.S.

to identify areas of improvement and ensure that the extended sizing styles are not only wider-ranging in size but also stylistically flattering in fit. Her involvement in model castings and decision-making processes has been instrumental in promoting the values of inclusion and diversity within the company.

H&M’s Head of Inclusion and Diversity for Region Americas, Donna Dozier Gordon, expressed the brand’s dedication to inclusivity as a business imperative. She stated that H&M’s progress on extended sizing reflects their commitment to addressing challenges faced by the plus-size community and making continuous improvements.

In addition to the extended size assortment, H&M has also introduced a new denim collection called Curvy Denim. This collection focuses on fit and shape rather than size, catering to curvier body shapes by providing more room in the hips and thighs and a longer rise…