Leading fashion retailer, H&M, has recently announced its commitment to inclusivity by extending its size options for the US market. The brand now offers products ranging up to 2XL in stores for both women and men, while their online shop provides even more extensive options, with sizes up to 4XL for women and 3XL for men. This expansion aims to cater to a diverse range of body types and make fashion more accessible to all customers.
In an effort to strengthen their mission of inclusivity, H&M has partnered with Tess Holliday, a renowned founder, activist, and model in the plus-size fashion industry. Holliday has been working closely with H&M U.S. to identify areas of improvement and ensure that the extended sizing styles are not only wider-ranging in size but also stylistically flattering in fit. Her involvement in model castings and decision-making processes has been instrumental in promoting the values of inclusion and diversity within the company.
H&M’s Head of Inclusion and Diversity for Region Americas, Donna Dozier Gordon, expressed the brand’s dedication to inclusivity as a business imperative. She stated that H&M’s progress on extended sizing reflects their commitment to addressing challenges faced by the plus-size community and making continuous improvements.
In addition to the extended size assortment, H&M has also introduced a new denim collection called Curvy Denim. This collection focuses on fit and shape rather than size, catering to curvier body shapes by providing more room in the hips and thighs and a longer rise. The newly sized styles are now prominently featured on HM.com for easy navigation.
Tess Holliday’s collaboration with H&M U.S. is a testament to the brand’s commitment to democratizing the fashion industry and creating an equal shopping experience for all customers. As a values-driven company, H&M’s partnership with Holliday showcases their dedication to promoting inclusion and diversity in the fashion world, ensuring that style is never sacrificed for size.
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