Hudson’s Bay, Canada’s iconic retailer, has expanded its partnership with UK-based beauty apothecary concept Space NK to enhance the beauty experience for Canadians. The collaboration, which began in 2021, has seen the launch of six Space NK locations within Hudson’s Bay stores and an additional 25 haircare towers across the country. The partnership aims to bring a curated selection of luxury beauty, skincare, and haircare brands to Canadian consumers.
Space NK was founded in 1991 by Nicky Kinnaird and opened its first store in Covent Garden in 1993. Today, the brand has 76 stores across the UK and Ireland, as well as 67 stores and 29 locations in the US. As a global leader in multi-brand prestige beauty and apothecary goods, Space NK curates over 100 highly innovative, boundary-breaking, and in-demand brands.
The strategic partnership between Hudson’s Bay and Space NK is set to transform the beauty experience for Canadians through the “shop-in-shop” concept. This concept offers an exemplary assortment of some of the most coveted indie and premium brands on thebay.com and at flagship stores in Montreal, Toronto, and Vancouver. Additionally, 25 Hudson’s Bay stores across the country will carry a select line of hair care products from brands such as R+co, Virtue, Christophe Robin, and Philip B.
The luxurious omnichannel journey began online and through the Hudson’s Bay App on August 27, 2021, and in participating stores in early October 2021. The first three physical Space NK wholesale shop-in-stores were launched at Hudson’s Bay stores in Toronto, Montreal, and Vancouver. More Space NK locations within Hudson’s Bay are expected as the wholesale partnership expands, including the Queen Street flagship store in downtown Toronto.
As part of the expansion plan, Hudson’s Bay aims to launch Space NK in additional stores leading into 2023, with new and exciting brands added to the assortment both in-store and on TheBay.com. The current assortment features 18 premium brands, including Chantecaille, Boy Smells, Tata Harper, and Sunday Riley.
The partnership between Hudson’s Bay and Space NK marks a new chapter in the Canadian beauty industry, offering customers a diverse range of innovative and sought-after brands. With a digital-first approach, the collaboration aims to cater to every Canadian at every stage of their beauty journey, providing an unparalleled shopping experience.
Jeanel has 15 years of retail, marketing and brand management experience. She has started an ecommerce business in 2019, after working in corporate retail and real estate as a senior managing director and former consultant. She's traveled all over the world, speaks at world renowned trade shows and events, holds a Bachelor’s of Commerce (B.Comm) and a Certificate in Commercial Real Estate. You can connect with her on Linkedin.