BeautyEvents

e.l.f. Turns the Minnesota State Fair Skyride Into a Pickle Beauty Experience

e.l.f. leverages the Minnesota State Fair's food culture to create a unique beauty experience, connecting its products to the event's vibrant atmosphere.

Published: Sep 1, 2026 5:18 AM

By Shipra Bohara

BeautyEvents

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BeautyEvents

e.l.f. Turns the Minnesota State Fair Skyride Into a Pickle Beauty Experience

e.l.f. Cosmetics has taken its pickle inspired beauty universe to the Minnesota State Fair with an activation called eyes.lips.fairgrounds. Running from August 27 through August 30, the experience makes e.l.f. the fair’s only official beauty brand sponsor and marks the first major beauty presence at the event in more than 20 years.

The campaign brings the brand’s Glow Reviver Melting Lip Balm collection to life through a 10-foot pickle jar, a Skyride takeover and product gifting. With nearly 2 million visitors expected at the fair each year, e.l.f.

is using one of the Midwest’s biggest community events to connect with consumers beyond traditional beauty retail. A Big Dill at the Fairgrounds e.l.f.’s activation is located on Wright Avenue at the Minnesota State Fairgrounds, where its 10-foot pickle jar is designed to be impossible to miss.

The installation follows the return of the brand’s limited-edition pickle-inspired Glow Reviver Melting Lip Balms. The collection includes three flavours: The Real Dill, e.l.f. von Dill and Spicy Lil’ Dill.

The products build on the popularity of e.l.f.’s earlier pickle lip balm launch, which sold out in 8 minutes after its release. The pickle theme may be playful, but it also speaks directly to the fair’s food culture…

e.l.f. Turns the Minnesota State Fair Skyride Into a Pickle Beauty Experience

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