Chanel Brings COCO MADEMOISELLE to Life With an Immersive Tai Hang Pop-Up

Style icon Hilary Tsui, alongside athletes Cecilia Yeung and Cedric Ho, attended the event, bringing together fashion, sport and contemporary Hong Kong culture for the fragrance launch. The activation ran from August 19 to 30, using locations across Tai Hang to create a complete world around the new COCO MADEMOISELLE scent.

A New CHANEL Fragrance Moment COCO MADEMOISELLE CRUSH ABSOLU is the latest addition to CHANEL’s COCO MADEMOISELLE fragrance collection. The scent is described as an ambery, woody and vanilla composition with a more intense character. The fragrance opens with lychee and grapefruit, followed by rose and jasmine.

It develops into a warmer base of patchouli, vanilla and amber, creating a scent designed to feel radiant, sensual and magnetic. COCO MADEMOISELLE CRUSH ABSOLU is available in 50 ml and 100 ml formats. The 50 ml bottle is priced at HK$1,215, while the 100 ml size is priced at HK$1,725.

The new fragrance builds on the established COCO MADEMOISELLE story while bringing a stronger, deeper expression to the collection. Its name reflects the idea of an immediate attraction, creating a connection between fresh fruit notes, floral brightness and a rich ambery…