Ayesha Curry Partners With Bloomingdale’s for Curated Brands

Founder and CEO of Sweet July, Ayesha Curry‘s lifestyle brand that encompasses a digital platform, brick-and-mortar store, product line, and quarterly print magazine. Launched in April 2020, Sweet July offers content and products related to food, wellness, and fashion.

The collaboration with Bloomingdale’s marks the brand’s first foray into wholesale. Ayesha Curry, who is married to NBA star Stephen Curry, has built a successful career as a chef, author, and media personality. She earns an estimated salary of over $2 million per year and has been featured on Forbes’ “30 Under 30” list in 2018.

With her partnership with Bloomingdale‘s, Curry continues to expand her influence in the worlds of food, wellness, and fashion. Curry’s Sweet July brand can be found at the Bloomingdale’s flagship store on 59th Street in New York City, where she unveiled the department store’s latest carousel.

In addition to showcasing her selects from Sweet July, Curry also co-hosted a home entertaining series in Bloomingdale’s B Kitchen with fellow chef and television personality Jordan Andino. The Carousel at Bloomingdale’s, will be transformed into the ultimate gift giving destination, with a…