IWC Opens a New Boutique on Piazza San Marco With Salvadori Celebrating Venice With a Lagoon Green Portugieser Chronograph
Visitors to the Venice boutique will be able to experience IWC's modern aesthetic and technical expertise, with a focus on luxury watch collections and exclusive editions.
IWC Opens a New Boutique on Piazza San Marco With Salvadori Celebrating Venice With a Lagoon Green Portugieser Chronograph
IWC Schaffhausen has inaugurated a new boutique in Venice in the heart of Piazza San Marco, created in partnership with luxury watch specialists Salvadori, marking a major new chapter for the brand in one of Italy’s most iconic squares. The opening evening brought together IWC brand ambassador and alpine skier Marta Bassino, members of the Salvadori family, and guests including Olivier d’Agay, great nephew of Antoine de Saint‑Exupéry, to celebrate both the boutique and a new “Le Petit Prince” collection.
A new IWC x Salvadori boutique on Piazza San Marco
The boutique is located at:
IWC Schaffhausen Boutique – Venezia Piazza San Marco 54, 30124 Venezia, Italy.
Housed in a historic Venetian building on the square, the store is operated in partnership with Salvadori, a long‑standing Italian jeweller and watch specialist. Opening hours are listed as 10:00–19:00, Monday to Saturday and 10:30–18:00 on Sundays, with appointments available for clients seeking more…
in‑depth consultations. Inside, the boutique reflects IWC’s modern, technical aesthetic clean lines, dark wood, brushed metal – while the first‑floor lounge offers elegant seating and unique views over Piazza San Marco, making it as much a place to linger as to shop.
The Little Prince collection and lagoon‑green Portugieser To coincide with the opening, IWC presented a new collection dedicated to “The Little Prince,” continuing the brand’s long-running tribute to Antoine de Saint‑Exupéry’s beloved character through blue dials, star motifs and engraved case backs.
A highlight of the night was the unveiling of a boutique edition of the Portugieser Chronograph featuring: A lagoon green dial, an intense, bright green tone that captures light reflections and offers a fresh take on the classic Portugieser look. A customized leather strap, designed specifically for the Venice boutique.
An engraved gondola on the case back, linking the watch directly to Venice’s lagoon and canal culture and reinforcing the site‑specific nature of the edition. This lagoon‑green Portugieser sits alongside existing chronograph references, such as the steel green and burgundy dial models and the 5N gold…
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