Leadership

James Zheng

James Zheng’s stewardship as CEO of Amer Sports stands as a case study in strategic transformation, globalization, and premiumization in the sporting goods industry.

James Zheng
Leadership

James Zheng

James Zheng’s stewardship as CEO of Amer Sports stands as a case study in strategic transformation, globalization, and premiumization in the sporting goods industry. Since stepping into the chief executive role in 2020, Zheng has guided Amer Sports—home to iconic brands like Arc’teryx, Salomon, Wilson, and Atomic—through an IPO, record sales growth, a bold digital pivot, and new leadership in high-performance sports apparel and equipment.

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