Khloé Kardashian Fragrances Enter 1,300 U.S. Sephora and Kohl’s Doors

Sephora will also be the exclusive Canadian retailer for the fragrance portfolio. The assortment includes XO Khloé, Almost Always and XO Blue, with online availability alongside physical retail.

Luxe Brands chief marketing and strategy officer Noreen Dodge said the rollout includes “a comprehensive 360-degree media campaign across key consumer touchpoints”. The support spans paid social, digital advertising, out-of-home and media partnerships, including placements around Hulu’s The Kardashians.

The strategy couples additional shelf space with advertising intended to introduce the portfolio to Sephora shoppers. The company describes North America as a base for further international expansion, but has not announced confirmed opening dates for the other markets it names. Those plans should be distinguished from the U.S.

and Canadian rollout now underway.