Klarna today announced it’s continuing to make unexpected moves by teaming up with fellow gamechanger, Angel City Football Club (ACFC) of the National Women’s Soccer League (NWSL). Klarna joins Angel City FC as a Founding Partner. The multi-year deal marks Klarna’s first official partnership with a sports organization globally, introducing the brand’s all-in-one shopping platform to new audiences and offering fans an innovative way to shop, pay and support their favorite teams. Additionally, Klarna has been integrated as a payment partner on ACFC’s online store.
Both Klarna and ACFC are known for pushing the boundaries in their respective worlds, which is why it was a natural fit to partner. Klarna is challenging outdated traditional credit and payments industry models that had lost sight of evolving consumer needs. There are now over 90 million global customers spanning 20 markets choosing Klarna as a better way to shop and pay. At the same time, ACFC–an upstart soccer franchise with a majority-women-led ownership group and front office–is flipping the traditional sports model on its head with its history-making leadership.
