“80 Percent of Shoppers Want Fitting Rooms Reopened For 2021” Says New Study

Klarna’s survey also found that safety precautions will be the top priority for nearly three-quarters of consumers (74%) shopping in-store, even when the country opens up more widely.

Deals and discounts are also an important draw for 73% of those planning to shop in brick-and-mortar stores this year, followed by fast and convenient pickup and returns (63%), and the availability of customer service (46%).

“Shoppers miss the physical elements of the in-store experience that can only be offered in a brick-and-mortar setting, like fitting rooms. However, they also have new expectations around what the in-store shopping journey should look like,” said David Sykes, Head of US at Klarna.

“Our latest research shows that safety will remain a top concern for consumers, even as the world reopens, so retailers must adapt their in-store experience to provide shoppers with greater confidence and peace of mind…