KOMI, the Los Angeles and London-based creator marketing startup, has officially launched its new all-in-one platform designed to connect brands and creators for influencer and content-driven campaigns. The move marks a significant expansion from its well-known “link-in-bio” mini-site tool, which has helped thousands of creators build customizable storefronts and track audience engagement. Now, KOMI’s platform streamlines the entire brand partnership lifecycle, from discovery and outreach to contracting and payment, all in one place.
Revolutionizing Creator Marketing
The new platform is built to address the fragmented and often cumbersome process that brands and creators face when seeking collaboration. By integrating search, outreach, and contracting into a single workflow, KOMI aims to save time and resources for both parties. Central to the platform is KOMI’s AI matching engine, which uses campaign briefs to identify creators who have expressed interest in a brand’s project, ensuring that marketers only see relevant matches. This approach…
also validates creators’ profiles, engagement authenticity, and content history, providing brands with confidence in their choices.
Lewis Crosbie, co-founder and CEO at KOMI, emphasized the impact on creators: “While it’s easier than ever to become a creator, turning it into a sustainable business is far from simple, especially when 70% of creator revenue comes from brand deals, the true hallmark of going pro.” He added, “We are turning the creator marketing process on its head by using your campaign brief to bring you creators who are interested in your project at scale.
This means that marketers will only see creators who’ve responded that they are interested in working with your brand, which will simplify the process for both parties while also saving everyone time and money.” Platform Features for Brands and Creators Brand marketers can input campaign details, such as budget, timing, and creative requirements, into KOMI’s system, which then generates a campaign brief.
Once approved, KOMI’s agentic AI technology reaches out to creators who meet the campaign criteria, automating what was previously a time-intensive manual task. This allows marketers to focus on strategy and…
Discussion
0 Comments
No comments yet
Start the conversation
Share your take on this story and help shape the discussion.
Sign in to join the discussion.