NewsRetail

Lacoste Opens a Landmark Boutique at City Centre Mall in Patna

The boutique reflects Lacoste India's strategy of bringing global fashion and heritage to consumers beyond major metros.

Published: Aug 31, 2026 2:00 PM

By Alyssa Jade Mann

NewsRetail

Add RETAILBOSS as Preferred Source

NewsRetail

Lacoste Opens a Landmark Boutique at City Centre Mall in Patna

Lacoste has opened a new boutique at City Centre Mall in Patna, marking an important expansion for the French sportswear brand in Bihar. Positioned at the entrance of the mall and occupying an entire tower, the store gives Lacoste a prominent new presence in one of India’s fast-evolving premium consumption markets.

The boutique is more than an additional point of sale. It reflects Lacoste India’s wider strategy of bringing global fashion, premium retail experiences and the brand’s French sporting heritage to consumers beyond the country’s largest metropolitan markets.

A New Landmark in Patna The new Lacoste boutique is located at City Centre Mall on Budha Marg in Patna. It occupies Units F0002 to F0401 in Block F on the upper ground floor, creating a high-visibility presence near the mall entrance. Its entire-tower format makes the store distinct from a standard inline retail location.

For Lacoste, the position allows the brand to create a stronger first impression, using storefront architecture, product presentation and the iconic crocodile logo to establish a clear luxury-sport identity.

The location also gives consumers in Patna direct access to Lacoste’s world of clothing, footwear, accessories and lifestyle products. Customers can experience the brand in a dedicated environment designed around its “Life Is a Beautiful Sport” philosophy…

Lacoste Opens a Landmark Boutique at City Centre Mall in Patna

Members-only article

Unlock the rest of this story

Join free to keep reading RetailBoss news coverage, industry analysis, and market intelligence.

Company

Account name Used publicly if you comment. We encourage your real first name.

Password

Send me RetailBoss newsletter emails through Substack. I can unsubscribe anytime. Confirm that I want to create a free RetailBoss account.

Free access. No credit card required. Your account is created after you verify your email.

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since: 2011
Audience: 50 Million+
Coverage: Global Markets

Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.