The creative worlds of Lavazza and Moschino collided on Anfu Road in central Shanghai with a limited-time pop-up called Espresso Your Style, an immersive brand experience that merged contemporary Italian design, playful couture, and the ritual of quality coffee into a single, multi-sensory celebration.
A Fusion of Fashion and Coffee Culture
The Lavazza x Moschino pop-up transformed Shanghai’s historic heart into an urban dreamscape, where a blue sky and soft clouds surround a giant goose wearing Moschino’s iconic sailor hat, sipping a Lavazza coffee and ready to welcome visitors. The concept? Imagination takes to the streets as Lavazza. Moschino unveils its limited-time pop-up on Anfu Road, Shanghai… an immersive space invites visitors to experience a taste of Italian style, one sip at a time.
Themed zones included a Limited-Time Coffee Bar, a surreal Sky Mirror Photo Zone, and the playful Cloud Garden Terrace.
Design, Drinks, and Dialogue
Three exclusive beverages,…
such as the Blue Coconut Light Cloud Coffee and Sea Salt Orange Blossom Latte, were created by Lavazza’s own mixologists for the event. Guests could also collect a limited-edition Goose Espresso tote bag and mug, with merch and drinks available at Lavazza retail locations across Shanghai and China.
“From playful merch to sky-high photo moments, every detail blends taste, design, and storytelling.
This isn’t just coffee culture, it’s retail theatre served with a shot of creativity.” FashionUnited and Dunes Magazine described how the launch visuals drew direct inspiration from Moschino’s runway aesthetic under creative director Adrian Appiolaza, blending art, fashion, and urban sentiment with Lavazza’s coffee experience.
More Than a Brand Activation: A Cultural Moment The collaboration is a cultural celebration, connecting two iconic Italian exports, high fashion and premium espresso, through the shared lens of imagination, play, and urban life…
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